Over the weekend I delivered a bespoke introduction to Adobe Premiere Pro editing course for Marshall Street Editors. If you don't work in the industry you may not know them but chances are if you occasionally watch TV or go to the cinema, you'll have seen their work. These are the guys behind-the-scenes editing commercials for brands like BT infinity and MoneySupermarket.
Now obviously I don't need to teach an award-winning film editor who splices spots for household names how to cut - so what gives? Well, apparently Premiere Pro really is starting to live up to the Adobe marketing hype and an increasing number of high-end Directors are assembling a rough-cut on it and bringing that in for the editors to finish with their Avid suites.
My job was to give one of the partners a crash-course in it so he he had a better understanding of the Adobe software and how it integrates with the incumbent system. The result? After a few hours with this intuitive and flexible system he had really taken to it. For my part it was a real privilege to be helping such an accomplished editor get acquainted with a new chopping tool and I hope it won't be the last time.
My job was to give one of the partners a crash-course in it so he he had a better understanding of the Adobe software and how it integrates with the incumbent system. The result? After a few hours with this intuitive and flexible system he had really taken to it. For my part it was a real privilege to be helping such an accomplished editor get acquainted with a new chopping tool and I hope it won't be the last time.
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